NFL Launches Fit for You Women's Clothing Campaign

Filed under: Fashion, Celebrity, News, Celebrity Style, Shopping

Alyssa Milano stars in the new NFL Fit for You campaign. Photo courtesy of NFL


Professional football may be a sport played by men, but that doesn't mean women don't want to get in on the action.

As the NFL season heats up, women everywhere are suiting up in their team colors to support their favorite players, and that often means borrowing from their boyfriends' and husbands' closets.

But this year, the NFL is scoring major style points among female fans with its Fit for You campaign, featuring wives and daughters of some of the league's top players, coaches, and team executives wearing sporty but fashionable styles.

The Fit for You apparel line goes way beyond oversized jerseys and T-shirts, offering clothing you can wear to the stadium on Sunday or while you're out running errands, at the gym, or just hanging with friends.

The collection is a winner with fitted jackets, T-shirts with tied shoulder slits, vintage-inspired hooded long-sleeve shirts, off-the-shoulder fleece crew necks, yoga-style pants, cinched winter coats, burnout tees, and more.

And if you'd like to add a little kick to your look, you can accessorize with metal handbags made from recycled license plates, watches, military-style hats, hoodie purses made from sweatshirts, bangle bracelets, socks, necklaces, and earrings.

Prices range from about $4 for socks to $150 for a metal purse. Most shirts are in the $30-$40 range.



Lena Ward and Christy Cooley pose for the NFL's Fit for You campaign. Photos courtesy of NFL


NFL women featured in the ad campaign include:

Christy Cooley, wife of Chris Cooley, Washington Redskins tight end
Linda and Hope Del Rio, wife and daughter of Jack Del Rio, Jacksonville Jaguars head coach
October Gonzalez, wife of Tony Gonzalez, Atlanta Falcons tight end
Michelle Ryan, wife of Rex Ryan, New York Jets head coach
Laurie Schaub, wife of Matt Schaub, Houston Texans quarterback
Tanya Snyder, wife of Dan Snyder, Washington Redskins owner
Lena Ward, wife of Pete Ward, Indianapolis Colts COO

Snyder, Cooley, and actress Alyssa Milano, the designer of Touch NFL women's wear, make cameos in the commercials, now airing.

Die-hard football fans will be happy to know the campaign also includes a chance to win a VIP package to the Super Bowl. The NFL has launched NFL.com/women, where you can submit videos for the Strut Your Fit contest. Show off your NFL style, team spirit, and love of football for a chance to win a VIP trip package for two to Super Bowl XLV in North Texas in February. Two first-prize winners will each receive a $500 gift card to NFLShop.com.

The site also features a look book and the webisode series "Beyond the Sidelines," where Cooley, Gonzalez, and Ward discuss the NFL, their home lives, tips for staying fit, their charitable work, and how they style their NFL clothes.

NFL women's apparel is available at NFLShop.com, Kohl's, JCPenney, Dick's Sporting Goods, Walmart, and other select retailers.



Bears T-shirt ($28), Jaguars T-shirt ($35), and Broncos T-shirt ($35). Photos courtesy of NFL


Wanna see what celeb football fans are wearing? Check out this gallery.
NFL Launches Fit for You Women's Clothing Campaign originally appeared on StyleList on Wed, 29 Sep 2010 18:45:00 EST. Please see our terms for use of feeds. Permalink | Comments

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