Posted in Fashion » Fashion Blog » Fashion Industry » Fashion Industry News BlogThere's controversy brewing on Australia's shores. The combination of a high dollar and an average shopping experience in-store has sent shoppers online - and many retailers are crying poor over their losses.
So it was with interest that I accepted an invite to preview the new Forever New flagship store just prior to its first day of trading. For those not familiar, Forever New is one of Australia's answers to Topshop; a high street retailer aimed at a young middle market.
I wanted to know: given how soft retail sales are in Australia right now and how easily retailers in all segments of the market can learn valuable lessons from their foreign counterparts, including the likes of Topshop (indeed, Forever New's National VM and Marketing Manager, Becky Roddis, hails from the UK retail giant), how would they handle a new flagship store? What would they do to differentiate themselves and float above those floundering, woe-is-me retailers?
Entire Article: Read it by clicking Forever New's new Melbourne flagship.Related Pictures (10 in total): See them by clicking Forever New flagship store, Melbourne or read up on 2011 fashion or 2011 hairstyles if you're not keen on the pictures.
Click for more picturesTags: Melbourne fashion,Forever New
No comments:
Post a Comment